Are you looking for ways to increase your Facebook engagement? Do you always wonder how some pages get so much engagement while others barely any? Are you trying to figure out the key to make your facebook page and business a success?
Well, look no further for in this article we’ll unpack Facebook engagement and share 5 ways to increase Facebook engagement. These ways are tried and tested so trust me when I say that you’ll learn a whole lot!
Facebook Engagement – What is it?
The advent of Facebook and social media has drastically affected our lives. What started as a little leisure activity has now turned into something which our life revolves around. This has given way for a whole world of ideas, challenges, and opportunities.
Gaining more followers and their attention has been the constant struggle ever since Facebook’s inception. However, the past few years have seen a change in Facebook’s policy and algorithm. These new policies and algorithms work together to make it more difficult for content creators to reach their audience.
Engagement is the one metric which Facebook doesn’t (and cannot) ignore. Essentially, it is any sort of action your followers or non-followers perform on your Buy Facebook page Likes. And the more engagement a post gets, the more visibility it gets. Paid ads are good tactics but they aren’t the most attractive options out there. Besides this, they can be annoying and not everyone wants to spend money.
Therefore, if you’re looking for ways to increase your Facebook engagement, here are some tips you can utilize.
Tip#1 – Create Creative Content
Facebook is loaded with content. It’s that site where people express themselves by sharing stuff they relate to. Therefore, the obvious first step is to create content that is relatable and hence, shareable. Remember that your audience doesn’t want to hear sales pitches from you. However, what they would share willingly is something that touches them or surprises them. Take every opportunity to showcase your products and goods using aesthetically pleasing photos, but make sure not to overdo it. Strike a balance between publishing promotional posts and engaging content to keep your audience interested.
To keep your fans engaged, indulge yourself in bits of fun promotions. These promotions can include a variety of stuff which range from contests, vouchers, to games. Keep in mind that you need stuff which will make your followers stop their endless scrolling. Moreover, asking yourself whether you’d like to share your content is also an important thing to ponder over.
All in all, keep your posts relevant and put in the extra effort to make your product/content stand out.
Tip#2 – You’re Not a Bot
Yes, you’re not a bot. In fact, you’re a living human with feeling and emotions. While these things often get overlooked in the online space, it’s important that you focus on them.
A big reason for low engagement is the fact that page admins don’t interact with their audience. If you’ve noticed, the comment section of a Facebook post Likes is often the site for discussions. Moreover, people crave for personalization. Therefore, it’s imperative for Facebook content creators to utilize these tactics.
When you interact with your followers they feel more connected with you and are more likely to engage with your future posts.
Tip#3 – Don’t Overdo It
Less is more should be your mantra. Publishers might feel that by sharing a lot of posts they gather their audience’s attention. News flash: they actually don’t. In fact, seeing too many posts can annoy your followers. What you can do is schedule your posts in such a way that they reach maximum engagement. All this requires is a bit of smart thinking and calculations about the times your audience is most active.
Moreover, doing Facebook lives to cover extensive topics than making written posts can help you interact with your followers plus marketing your content/product. Also, remember to not under-do it either, you have to post content. Just be smart about it!
Tip#4 – Boost Posts
You must have seen the option of boosting certain posts so they gather more engagement. Boosting posts is, in fact, a very effective way of increasing your Facebook engagement. The good part is that you don’t need to pay a whole lot. Moreover, this is much different from paid ads so it’ll certainly not annoy your audience (intended too).
Boosting posts doesn’t require a whole lot of money and you can choose which posts to boost. This gives you the liberty to target your audience and get effective results faster.
Tip#5 – Ask Questions
Facebook engagement very easily increases when users respond to your posts. And what’s better than starting a conversation with your fans? A question will work as a call to action prompting people to share their thoughts and comments.
Moreover, it has been proven through studies that comments lead to 4 times more clicks than likes. Additionally, comments will give Facebook signals about your page helping you reach more audience organically. Also, asking questions about your brand can help you improve your service and product as well.
Lastly, having Facebook share buttons on your websites can also help you reach more people. To see the best results, we recommend using a mix of the above-listed tips. Remember to focus on your audience and be patient. Quality matters more than quantity and the key is to have a balance. And while you’re at it, don’t forget to have fun!