6 Tech Trends Shaping the Digital Marketing Space


While marketing principles have remained the same over the years, the tools and techniques to succeed in marketing campaigns have been constantly changing. As technology advances, new trends keep emerging to provide you with multiple options for maximizing your digital marketing efforts. Here are some of the tech trends you need to take advantage of to grow your online business.

The Emergence of Digital Marketing Agencies

Most thriving companies today are engaging the services of a digital marketing agency Sydney in managing their marketing campaigns and increasing their ranking on the web. These agencies are well-versed with the latest marketing trends and use the best strategies to enable businesses to stay ahead of the competition.

They also track the progress and success of marketing campaigns, generate comprehensive custom reports, and evaluate the results to pinpoint the techniques that bring most of your business sales and revenues.

Depending on your digital marketing goals and budget, you may have to choose from the many types of digital marketing agencies available today. They include inbound marketing agencies, SEO agencies, web design agencies, social media agencies, and full-service digital marketing agencies.

Voice Search Optimization

With the increase in voice services and mobile services, such as Google Assistant and Microsoft Cortana, voice search has become the backbone for most startups seeking to outshine their competitors.

Research by PWC found that more than 72% of online users have been adopting voice search use in recent years, with 50% revealing to have purchased a product through their voice assistants. It shows how crucial it is to optimize this tool for your brand.

What’s pushing this even further is the rise in the number of smart speakers and Google voice search, currently present in millions of homes across the globe. Therefore, digital marketers must ensure that their applications and websites are ready for voice searches and commands.

Social Media Trend

With the emergence of TikTok, a short-form video-sharing app, the social media landscape is shifting from photo grids and status updates to creating room for short video posts.

Marketing giants and influencers are now leveraging LinkedIn, Facebook, Instagram, Twitter, and TikTok to magnify their voices, reach potential customers, and drive those sales home. The more brands share their products and services on social platforms, the more the online population familiarizes with them and develops an interest in their products.

Artificial Intelligence and Chatbots

Artificial intelligence tools are taking center stage in nearly every sector. More than 50% of internet users are already interacting through AI-built chatbots on various websites and applications. These powerful tools serve many functions, from predicting customer trends to automating tasks and analyzing data to provide possible solutions.

With the AI content writing assistant, you can generate SEO-optimized content in minutes, reaching a wider audience. On the other hand, AI-powered chatbots come in handy for customer support, enhancing the overall customer experience.


Developing personalized content, products, and emails is also standing out to be an effective way to outperform competitors and meet consumer needs. It also makes it easy for consumers to access your products and services, increasing sales.

With this tech trend, marketers track customer interactions and understand the channels they use and how they use them to generate personalized content marketing strategies tailored toward the target group. A good example is how Amazon and Netflix harness the power of personalization to offer recommendations on the type of content to watch.

Keywords and SEO  

Keywords and SEO tools continue to maintain their edge in digital marketing. The most recent trend is the hyperlocal SEO that uses the new Google Algorithm push to provide personalized results to regular daily queries. It’s a perfect tool for startups to build robust regional markets for themselves.

The best way to remain on top of the game as a digital marketer is to stay informed about the emerging tech trends and how they affect your industry. The more technological tools you engage in your business, the more the output and overall sales. 

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