The current fast paced internet age of instant gratification has seen online business models overtake conventional brick and mortar stores and now every serious business enterprise is scrambling for a slice of this online cake. If you are a newbie who has just cracked up some hot fresh business idea that you figure could make a killing on the online space, you will need to adopt some proven tricks that can help you to establish trust with prospective buyers even when you have no sales, reviews and followers. Getting a Comodo SSL certificate for your website would be a good place to start.
Top Tricks for Newbies to Win Customer Trust
- Embrace High Quality Content Marketing
Quality content is a must have for any brand that plans on establishing a strong online presence. Not only does it offer search engine optimization for your website that results in a higher ranking, but it also establishes you as a respected voice in your industry. You can create a blog on your website where you will be constantly uploading high quality content concerning your products, any upcoming events or promos and basically any relevant industry developments. This way customers can see that you invest your time and resources in your store and end up trusting you more.
- Bring in the Human Aspect in Your Store
Although the internet has totally revolutionized our lives and made things easier in that now you can do all your shopping with just a few clicks from the comfort of your own home, human beings still greatly thrive on actual interaction amongst themselves. Visiting your local retail store for instance can feel more appealing in that you get to physically interact with the seller and get to see the product before buying and ask any questions that you may have. When creating a new online store, don’t just force your brand on people. Take time to showcase the human side and let your prospective customers get to know you. Use the “About Us” page to document your journey and why you are so passionate about this specific niche.
- Secure Customer Information on Your Website
One of the largest threats we are facing in the 21st century is without doubt cybersecurity. We have all witnessed major brands like Facebook getting sued for sharing user information unlawfully while other corporate giants keep falling prey to malicious hackers. When launching your new online store, keep in mind that many internet users have become very wary when it comes to sharing personal identifiable information online. If you intend to make sales and succeed in your online store, invest in an EV SSL certificate that will offer round the clock protection to your website users and ensure that information doesn’t fall into the wrong hands.
- Offer Several Trusted Payment Gateways
Every person gets a bit skeptical when they are about to checkout on a new store for the first time to complete a purchase. One thing that will send that prospective buyer away is realizing that there’s no payment option that they can trust in the listed payment options on your site. Be sure to enlist some diverse trusted payment portals like PayPal, Amazon Pay, ApplePay, VISA, MasterCard, Bitcoin among others. This way a customer will feel at ease using a payment gateway they trust.
- Have a Clear Return and Refund Policy
When you launch a brand new store, it’s important to note that although you may be offering some top of the range high end products, prospective buyers have never bought from you before and so you need to offer them some sort of guarantee that will cover them after they have made a purchase. The best way is offering a concise return and refund policy. You can for instance offer them a thirty-day return window after the purchase where they can get a refund or exchange with another product.
- Godspeed Customer Support
The most successful brands in the current age are those that can offer their customers real time support where and when they need it. A great way to do this is by integrating live chat on your website where customers can reach you with any questions or complaints they may have, and you are able to address them quickly and effectively. You can also make use of your social media channels where customers can be able to interact with you freely and feel that all their needs are fully addressed.
- Give Detailed Product Information
Unlike in visiting a physical store where you can be able to see the actual product from all angles before buying, an online store will convince you to buy a product from the photos, videos and product information that they offer. It’s therefore imperative for any new store owner to take high quality photos and videos of the products detailing any necessary information like the ingredients / manufacturing materials, weight, dimensions, available colors, shipping duration and so on.
- Offer Free Samples
Offering freebies can propel your new store in ways you could not have imagined. However, as a new store owner your pockets may not be well cushioned to go around giving free samples to any prospective customer. You therefore need strategic targeting where for instance you can approach respected influencers in your niche that you can give free samples to and have them review your product to their followers. Most millennials trust influencers when it comes to making buying decisions and soon your store could start receiving the much-needed traffic and traction.
The journey of a thousand miles starts with one single step and the fact that you have read this article means that you are ready and prepared to launch your new store. Winning customer trust when you have zero sales is the hardest part because once the reviews start coming in, sales will equally multiply, and your star will start shining. Be sure to incorporate the above tips like in purchasing an SSL certificate that will assure users that all the information they provide on your website is secure. Don’t worry about the cost factor because you can easily get a cheap Comodo SSL certificate to get you started. Step up and shine!