8 Tips for Delivering Superior Customer Service


You’ll always need to have a customer service team in your company, regardless of the industry that you may be working in. 

While these positions are even more prominent within the retail industry, many other service-based businesses should strive for maintaining a good relationship with their clients.  

With the customer service role being so important, it’s no surprise that you’ll need to carry out the role well to cater to your customers’ requests and inquiries. 

Below, we discuss some of the best tips to deliver superior customer service. Remember, happy customers, create a fruitful business. 

Know Your Products Well

You can’t help your customers if you’re not sure of some product specifics yourself. Be sure to understand how the features and benefits of your products make the lives of your target audience easier or address pain points. 

You should also be familiar with your business offerings’ advantages compared to those provided by your competitors. 

It is also advisable to thoroughly understand your products and familiarize yourself with potential issues or problems customers might experience. 

Use CRM Tools

Use customer relationship management (CRM) tools to create more personalization for your customers. These tools are a must-have if you’re looking to tailor a personalized experience for your clients.  

They will compile all your interactions with your clients, whether it’s through email, online chat, online purchase, voice calls, or other interactions. 

Suppose your customer consents to their information being collected for your marketing purposes. 

In that case, you can even set up emails or other communication methods on their birthday with an exclusive voucher code for their use.

CRM tools will also help you categorize your customers, primarily if your business supports specialized customer groups such as VIP customers, loyalty customers, or other categories. 

Provide Personalized Phone Support 

No one likes to receive template-based responses, especially when they are already frustrated and looking for a solution. 

While automated messages may save your staff some time by leaving the FAQs to the saved answers, they aren’t the most friendly or personalized. 

An inbound call center solution focuses on the customer journey and leverages interactions to improve loyalty and customer satisfaction. 

You will see the returns in the long run when you have happy, returning customers.  Provide your staff with the training needed to be more familiar with your business offerings and the specific solutions. 

You can also have senior customer service staff who can help troubleshoot more complex issues so that you’ll never leave your customers dissatisfied.  

Be Polite

While this tip may seem basic, it is still an important reminder to many of us. For starters, it would be good to remember to address your customers’ concerns with empathy. 

You can also apologize for any inconveniences your customers experience and let them know that you’re going to help them resolve their problems.  

Depending on the severity of your customers’ issues, they could also be more agitated than usual. 

It’s important to stay calm and polite during this period and reassure them that you will resolve any problems they may be facing. 

You should also thank your customers for their patience while resolving the issue at hand at the end of the conversation and give them coupons or vouchers to make up for the mistakes. 

Timeliness Matters

Whatever the issue may be, your customers will appreciate it a lot more if you respond on time. They’ll want their problems to be resolved fast, which would usually mean at least getting a response within a day. 

Of course, this does not mean that your team will need to respond the instant you get a message, especially when some of your customers may contact you outside of your business operating hours. 

You can always put up a notice on your website or social media pages to inform your customers of your business operating hours so that they will know when to expect a reply from you. 

Follow Up

Some matters cannot be resolved within a day. You may need to ship a replacement product to your customers or have your staff provide additional service at a later date. 

Whichever the scenario, it would be good to reach out to the customer to understand if their problem has been resolved or need further assistance.  

If the problem that your customer faces will need a more extended period to fix due to issues such as shipping delays and out-of-stock products, you can also reach out to them to provide updates. 

Customers will always appreciate having you inform them about the upcoming changes or updates rather than having to push you for it, so be sure to follow up often. 

Ask for Feedback and Utilize It

You may think that you’re providing top-tier business offerings and customer service, but your customers may have a different opinion. 

Ask for feedback from your customers at the end of your interaction, whether it’s after you have just presented your business proposal, provided a replacement item, or completed a project.  

The stages involved may differ depending on the nature of your business, but the idea remains the same – ask your customers how they think you did, what they liked, and what could be improved. 

Don’t keep the complaints stored away. You can hold a meeting with other staff to discuss the complaints received and work to improve them. This way, you’ll improve your customer experience over time. 

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