Building Your Real Estate Empire through Digital Marketing
There is a common misconception that Digital Marketing is only effective for big brands which cater to a high number of consumers. The use of online marketing is effective for almost any field, and real estate is one of those industries which have thrived with the technological innovations of social media and internet marketing.
How exactly do realtors benefit by using digital marketing. The main reason is that they can interact with more consumers, but here are more specific ways.
Access to professionals and high end consumers
Everyone is on social media in some way, and if you want to reach a certain demographic like professionals and businessmen, LinkedIn automation is the way to go. With this tool, you can send invitation connections to other LinkedIn users, set within the limits of the network so you can be sure that you won’t get restricted.
Establishing connections in LinkedIn is proven to be one of the most effective lead generation techniques. Not only do LinkedIn profiles bring about different methods of culling the business email address of its users, the quality of leads generated through LinkedIn bring about a higher turnaround rate than those of other social networks.
Develop your brand by building links
Almost 80% of real estate customers and prospects are searching on the internet, so it is important to ensure that you have a reputable site. One way to establish this is to create backlinks with other sites through guest posting.
When you post a well-researched article, you gain the respect of peers in the industry. It will bring traffic and gain high domain authority for your site.
High domain authority will lead to improved search engine rankings. As the customers seek for property online, your site will be placed at the top of the search results.
Visual sharing through Social Media
Aside from your diverting traffic through your site, you can also place sponsored ads and postings on various social networks. One of the key features of social media is that it is visual in nature.
You can place stunning photos and visually arresting ads that can easily catch the attention of almost a billion active people on Facebook and Instagram. That is already one foot in the door, and if you can make an effective pitch, they can click on the link to your site.
The demographic on Facebook shows that 80 million of its users are at the age of 45 and above. Most of the prospective home buyers in the US are 37 years old and above. Many of them are scrolling and they are willing to spend time watching videos.
With this information, it is advisable to invest in shooting a quality video since you can post it on various platforms. The usual practice is to post it on Youtube and embed it on your website. Now, you can also post it on Facebook and they can watch it right on their feed.
From these videos, you can actually interact with prospective clients in real time. Facebook Live can allow you to shoot videos on site and answer questions directly. This is high impact marketing and you can reach hundreds or even thousands of viewers at once.