How to Optimize Videos for YouTube

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YouTube is an excellent online tool that can be used to help you better reach your intended audience. YouTube is the second most popular search engine with no signs of losing its hold as a top contender. Each month, YouTube is visited by more than a billion people of all ages, all seeking to learn more about specific topics. Therefore, the more you can naturally attract people to your videos, the stronger the likelihood that you’ll be able to maintain and quickly grow your viewer base with the right tools.   

How Do I Optimize My Videos? 

YouTube is a top search engine primarily due to its accessibility. It makes connecting to any topic for any person quick and easy. By optimizing your videos, you are putting yourself in line to get more views, increasing your rank. When it comes to optimizing your YouTube videos, there are five key aspects to keep in mind. These include: 

1. Set a goal

It may seem obvious, but it is important that you consider your audience, your purpose, and your overall focus. You should first figure out what your viewers’ intentions are. What are they looking for? What do they want from your content? This can help you establish your purpose. Why are you creating this video? What do you want your views to get from your video? Creating realistic goals can help the viewer get what they were looking for and support your channel by retaining a viewer. From your purpose stems your clear focus. Your intentions should be as straightforward as possible. If viewers find what they are looking for through your content, they are more likely to continue viewing your other videos. This helps to further improve your reach and viewership. 

2. Keyword research

Understanding the power of proper keyword choices is a huge element in optimizing your videos on YouTube. You may have heard about SEO before. The central concept behind these plans often involves utilizing carefully selected keywords to gain customer attention. By understanding and utilizing certain keywords, your videos will see more viewers. There are many ways to do keyword research, including:

YouTube — YouTube itself is a great place to start. When you start to type in keywords in the search bar, YouTube autogenerates suggestions for the rest of the keyword/phrase. So, the top keywords are what people are currently looking for.

Check out your competition — Another excellent approach is seeing how others in your field utilize keywords in their videos. This can help you determine what keywords would work best in your material.

Check statistics — YouTube proves a “Traffic Source: YouTube search” report. This report will show the various keywords that users used before finding your content. You can use this report to take those previous keywords and work them into your content.

Once you determine what your keywords are, it is crucial to utilize them throughout your content. Use keywords in your titles, descriptions, and tags. This will help with optimization. When using keywords, try to avoid awkward placement. They should make sense within your content. Keywords help keep your viewership organic. 

3. Description

While viewers may rarely see your description, utilizing the keywords you’ve invested time and research into finding is vital. Your description should explain the purpose and the benefits of viewing your video. This is also where you want to incorporate your keywords naturally. In general, try to use your keyword within your first 25 words. You should also try to use your keyword at least two to four times with a 250-word blurb.

4. Titles and thumbnails

YouTube sets algorithms to decide which videos rank higher for click-through rate (CTR). What this essentially means is that YouTube will find your content more trustworthy the more clicks it receives. In a way, it helps solidify your presence. Be sure always to be aware of the visual appeal of your video and images. You want to create attention-grabbing content. Use a thumbnail image that is going to appear unique and stand out from others. Be sure to utilize a font that is bold and legible. Remember, if your viewer can’t read your font or your image is unclear, they will most likely move on. 

5. Call to action

You want to keep your viewer engaged with your specific content and videos. One easy way to do this is by providing some call to action for your viewer. For example, what should they do next? This could be as simple as asking them to hit the subscribe button.

When it comes to optimizing your YouTube videos, these simple steps can help improve the way YouTube ranks your material, as well as your ability to retain viewership naturally. Creating relevant content, utilizing keywords as often as naturally possible, and giving them a reason to continue coming to your content can all help your viewership grow.

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