How to Optimize Your Brand on Instagram – [Guide]


How to Optimize Your Brand on Instagram?

As the third most used social network behind Facebook and YouTube, Instagram has made a name for itself in the online marketing sphere. More than one billion people log onto Instagram at least once a month, and half of those people do so on the daily. 

That’s a massive user base with massive opportunity to spread your brand. But what’s the best way to optimize your brand on Instagram? Read ahead for a few simple tips for Instagram branding.

First, Know Thyself

To optimize your brand on Instagram, you first have to know exactly what your brand is. This involves having certain values your brand stands for, specific ideas about what your brand’s style and vibe are, and a direction for it to grow into.

Before develop your online marketing strategy, brainstorm and compile a list of key words that you either would or would not associate with your brand. These can be descriptors, like “sleek” or “rustic,” or more abstract concepts like “family” or “disrupt.” This can be a great exercise for the whole company to engage in, if you have multiple employees, to get on the same page and realize a vision.

Once you’ve got a good list of associated words, you will have a better idea of what your brand really is. Combine that with a plan for what you want your brand to become and grow towards, and you’ll be well set-up to bring your branding to Instagram.

Invest in Good Design

Good design, especially in visual medium, can go a long way. Since Instagram is such an image-centric platform (as opposed to the text-based Twitter), well-designed graphics can give your brand an edge over others.

Design in the 21st century has become an investment, not a cost, according to Fast Company. Designers also do more than just make things look good; they can help you streamline your work and make a big difference in the highly competitive online e-commerce world.

It may well be worth spending some money hiring a good graphic designer or two to curate content or come up with templates and a portfolio for your product and service ads, and your general Instagram presence. A polished image and striking visuals will help you stand out amongst the myriad of competitors online.

Stay Consistent

In line with having good design, having consistent design is just as important in any marketing strategy. Especially on Instagram, where users scroll past thousands of posts a week, a consistent throughline can make users more likely to remember you.

Try implementing a certain visual cue that repeats in all your posts and advertising. This could be a logo in the corner, a similar format or template for related posts, or something as simple as a unique color scheme.

Over time, Instagram users will associate that visual cue with your business without even necessarily needing to remember a brand name. If you produce good content (the basis of any good Instagram presence), they will start to be primed to look for your branding and will respond more acutely to it.

Another area in which consistency is crucial is in your tone. Just look at Wendy’s, whose snarky Twitter voice has become inextricably tied to its brand. In all your social media branding, across all platforms and websites, your tone should be consistent. This includes in private messages and customer service responses to customers.

By maintaining consistent visual and verbal branding, your brand can become familiar and trustworthy to consumers, who will start to see your Instagram presence as friendly, not just trying to sell them something. Combine that with posting consistently throughout the week, and you’re one step closer to your optimal Instagram brand presence.

Engage With Your Audience

Another easy, fun, and important way to optimize your brand on Instagram is to focus more on engaging your audience.

No one likes to be talked at constantly. Just like good conversations, social media interactions should involve a back-and-forth, an exchanging of ideas. But as a brand posting on Instagram, how do you avoid simply talking at your audience?

The best solution here is to encourage your followers to engage with you and talk back. This can be as simple as including polls in Instagram stories, including sliders, or asking a question in your post captions. Instagram users love having a say, and even the simple act of responding to a poll can make them feel more engaged. Plus, as a brand you get a better sense of who is really reading and responding to your content.

For even more benefits, encourage users to post something on their story about you, or hold contests that involve connecting to your page somehow. This not only brings your followers more enjoyment, but spreads your brand to their followers as well.

Partner With People

Finally, one of the most effective ways to market your brand on Instagram is to engage in direct or indirect partnerships with accounts on the platform. This can mean teaming up with other brands, or working with influencers and brand ambassadors.

Teaming up with other brands can be useful to expand your reach and is a benefit to both sides. Consider letting another related brand do an Instagram takeover from your account for a day or week. This brings their audience to your page and your audience to theirs, all the while providing newer and more exciting content.

Working with brand ambassadors or influencers can be very effective, as these users often have huge followings and your partnerships will be more organic and authentic than simply putting up an advertisement into the feed. Brand ambassadors can often be hired through job boards or even event staffing agencies online, and are much more cost-effective than traditional marketing methods.

In Summary

Overall, many general marketing principles apply when you’re looking to optimize your brand on Instagram. Planning, vision, and implementation are all key factors.

By getting intimately acquainted with your brand’s image and path for the future, you not only make Instagram branding easier but have something to draw upon in all parts of your business journey. Make sure to stay consistent to your vision in all parts of your social media presence.

Try investing in good graphic design early, to avoid the hassle and confusion of redesigning later. A good design plan draws users to your brand and makes it a familiar face in the rapidfire world of Instagram. Once your visual design plan is in place, maintain that consistency in both your posts and your text communication.

Engage with your audience, and let your audience engage with you as well. By using polls, sliders, and calls to action, you will build deeper connections with your followers and they will be more inclined to stay connected with you. Lastly, consider investing in partnerships with other brands, influencers, and brand ambassadors.

By integrating yourself effectively into the world of Instagram, your brand can tap into its billion-plus users and make the most of their time and money.

For more how-to guides and content like this, check out our blog

Related  Top 5 SimilarWeb Alternatives & Similar Websites in 2019


Click here to post a comment

  • You really make it seem so easy along with your presentation but I in finding this matter to be actually one thing
    that I feel I might by no means understand. It seems too complicated
    and extremely vast for me. I’m having a look ahead in your subsequent post, I’ll
    try to get the dangle of it!

  • It’s appropriate time to make some plans for the future and it’s time to
    be happy. I have read this post and if I could I desire to suggest you
    few interesting things or suggestions. Maybe you can write next
    articles referring to this article. I want to read more things about it!

  • Wonderful beat ! I wish to apprentice while you amend
    your site, how can i subscribe for a blog
    website? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea

  • I’m curious to find out what blog system you’re working with?

    I’m having some small security problems with my latest site and I would like to find something more secure.

    Do you have any suggestions?

  • Hi there, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot
    of spam feedback? If so how do you reduce it, any plugin or anything you can advise?
    I get so much lately it’s driving me crazy so any help is very much appreciated.

  • naturally like your web site but you need to check the spelling on several of your posts.
    A number of them are rife with spelling issues and I find it very troublesome to tell the truth however I will surely come again again.

  • I’m the manager of JustCBD company (justcbdstore.com) and am seeking to grow my wholesale side of business. It would be great if someone at targetdomain can help me 🙂 I considered that the very best way to accomplish this would be to reach out to vape shops and cbd retail stores. I was really hoping if someone could suggest a trustworthy website where I can purchase Vape Shop B2B Leads I am presently taking a look at creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Unsure which one would be the most ideal solution and would appreciate any guidance on this. Or would it be much simpler for me to scrape my own leads? Ideas?

  • I blog frequently and I truly thank you for your information. This article has really peaked my interest. I will bookmark your blog and keep checking for new information about once a week. I subscribed to your RSS feed too.

  • Good post. I learn something new and challenging on sites I stumbleupon everyday. It’s always interesting to read articles from other writers and practice a little something from their sites.

  • It is in point of fact a nice and useful piece of information. I am glad that you shared this helpful info with us.
    Please stay us up to date like this. Thanks for sharing.

  • Hi! I just wish to offer you a big thumbs up for your excellent info you have here on this post. I’ll be coming back to your site for more soon.

  • Awesome site you have here but I was curious about if you knew of any forums that cover the same topics discussed here?
    I’d really like to be a part of community where I can get suggestions from other knowledgeable individuals that share the
    same interest. If you have any recommendations, please
    let me know. Bless you!

  • Hi, I do believe this is an excellent site. I stumbledupon it 😉 I’m going to return once again since I book-marked it. Money and freedom is the best way to change, may you be rich and continue to guide other people.

  • Hi, I do believe this is an excellent blog. I stumbledupon it 😉 I’m going to come back yet again since i have saved as a favorite it. Money and freedom is the best way to change, may you be rich and continue to help others.

  • obviously like your web-site but you have to
    take a look at the spelling on quite a few of your
    posts. Several of them are rife with spelling issues and I
    in finding it very troublesome to tell the reality then again I will certainly come again again.

  • I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for
    you? Plz respond as I’m looking to create my own blog and would like
    to find out where u got this from. cheers

  • A fascinating discussion is definitely worth comment. I think that you need to publish more about this subject matter, it may not be a taboo subject but generally people don’t speak about these issues. To the next! All the best!!

  • Have you ever considered about including a little bit more than just your articles?
    I mean, what you say is important and everything. But think of if you
    added some great images or videos to give your posts more,
    “pop”! Your content is excellent but with images and videos, this website could certainly be one of the most beneficial in its field.
    Wonderful blog!

  • You’re so interesting! I do not suppose I have read something like this before. So wonderful to discover another person with a few unique thoughts on this topic. Seriously.. thank you for starting this up. This site is one thing that is needed on the internet, someone with a little originality!

  • Hey there! Do you know if they make any plugins to
    help with Search Engine Optimization? I’m trying to get my
    blog to rank for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Many thanks!

  • Having read this I believed it was very enlightening. I appreciate you finding the time and energy to put this content together. I once again find myself personally spending way too much time both reading and posting comments. But so what, it was still worth it!

  • You’re so interesting! I don’t think I’ve read something like this before. So good to discover another person with a few unique thoughts on this issue. Seriously.. thank you for starting this up. This site is one thing that is required on the internet, someone with some originality!

  • Having read this I thought it was rather informative. I appreciate you finding the time and effort to put this information together. I once again find myself spending a lot of time both reading and posting comments. But so what, it was still worthwhile!

  • Howdy, I think your web site could possibly be having web browser compatibility issues. Whenever I look at your website in Safari, it looks fine however when opening in IE, it has some overlapping issues. I just wanted to give you a quick heads up! Other than that, great website!

  • I was more than happy to discover this website. I want to to thank you for your time for this particularly wonderful read!! I definitely savored every part of it and I have you saved as a favorite to check out new stuff in your site.

  • You’ve made some really good points there. I looked on the web for more information about the issue and found most people will go along with your views on this site.

  • Your style is unique in comparison to other people I have read stuff from. Many thanks for posting when you have the opportunity, Guess I will just bookmark this web site.

  • Sweet blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get
    listed in Yahoo News? I’ve been trying for a while but
    I never seem to get there! Thanks

  • A fascinating discussion is worth comment. There’s no doubt that that you need to write more about this subject matter, it might not be a taboo subject but generally folks don’t speak about such issues. To the next! Best wishes!!

  • Greetings! Very helpful advice in this particular article! It’s the little changes which will make the greatest changes. Many thanks for sharing!

  • I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often.
    Did you hire out a designer to create your theme? Great work!

  • Having read this I believed it was rather enlightening. I appreciate you finding the time and effort to put this informative article together. I once again find myself spending a lot of time both reading and commenting. But so what, it was still worthwhile!

  • I’m extremely impressed with your writing skills as well as with the layout on your blog.

    Is this a paid theme or did you modify it yourself?
    Either way keep up the excellent quality writing, it is rare to see a nice blog like this one these days.