Ranking number one on Google is one of the toughest obstacles a business will face. WIthout SEO, this achievement is impossible.
The majority of online businesses look into SEO as a way to get their brand recognised on the web, with more clarity and precision. Effective SEO sharpens your brand image and lets you target your ideal customers.
The whole SEO process begins with one tool. This tool is the SEO audit
Before online businesses work on their SEO, they always get an audit on their site. The audit provides them with a solid foundation that allows them to understand where their site needs improvement and what areas are working.
WIthout the audit, the SEO plan may be inaccurate. With this mind, are you looking to use an SEO audit or looking to sell an audit tool on your website?
Whatever area you’re most into, the following points will apply to any position.
What the SEO audit tool needs to include
The number one priority with an SEO audit tool, is that it needs to be free. This is for several reasons. One of them is because most businesses offer free audit tools to their customers.
If you are an online business owner wanting to provide an audit tool to your customers, then you may be losing out on customers, by not making it free.
Consider the following points:
- In-depth analysis
- User friendly
Every top SEO provider will implement these features onto their audit too. In this case, time means the speed of the audit. Many businesses nowadays are short on time. A speedy audit will increase user satisfaction. The ideal time is under 40 seconds.
Moving onto Adaptability. This term can be used to describe a range of factors on the audit tool. When it comes to SEO, there are variations. For example, you may be a white label SEO provider. Therefore, you will need to work with a team that can provide you with white label SEO.
You may also want to have an embedded tool on your website or search engine. A good provider will be able to help you with that.
I wanted to highlight this point because it is the most important. The SEO audit needs to cover all areas of your website. The most important SEO factors on your website are:
- Title tag
- Meta description
- Keyword research
- Google preview
Although the audit will cover more areas, these 5 areas are fundamental. The audit should analyse your website from an off-page and on-page perspective.
The questions that need to be answered are, how does your website look? How is your content ranked on Google and how can it improve?
Keyword research will be the key factor in getting your content ranked.
An SEO audit tool will help all online businesses. The questions that need to be answered are what SEO requirements do you have?
Whether it’s from a white label perspective or you just want to get your website ranked higher. A top provider needs to be able to adapt to your situation.
On a concluding point, search for a fast and free SEO audit of your website. The audit needs to be able to cover all of the areas mentioned above.
To settle any uncertainty, read blogs on the service’s page to ensure greater affirmity.
Sam Edwards is a content writer who lives in Tunbridge Wells. He is working for Kemistri. When he is not writing, he can be found grabbing a coffee or playing guitar.