SEO or PPC? Which One is For Me?


Digital marketing is an important factor in a business’s success. Using the right form of marketing is essential to creating good outcomes. However, with the numerous forms of digital marketing, people often find themselves in a dilemma. They do not know which form of digital marketing is best for them. “Should I use SEO or PPC?” To conclude which is best for you, however, it is important for you to know the differences between SEO and PPC. Knowing the differences will help you clear the dilemma.
To clearly understand which form of digital marketing you need, you first need to understand what SEO and PPC are.

What is SEO?

SEO, which stands for Search Engine Optimization, is the process of enhancing your content so that your website lands on top of the search engine.

What is PPC?

PPC, which stands for pay-per-click, is the process in which an advertiser pays a certain fee every time someone clicks on his/her ad.

Which One is for Me?

These marketing methods have their good sides and their bad sides. However, everything depends on you. To figure out which is best for you, you need to take into consideration your wants and your needs. Taking some time meditating on which to use is a crucial part of your journey. Here are some key points to help you make your decision:
Time. You need to take into consideration the time limit that you have. If you want immediate results, you might want to consider PPC. However, if you are willing to more patient and allow yourself more time, you might consider SEO. You need to carefully analyze your time and the results that you want.
Content. If your site is to promote a time-sensitive offer or event, you might consider PPC. Getting your site to the top of the search engine through SEO will take time. However, if your site has a specific niche and posts regular content, you might consider SEO. If you stay consistent with your website and if you post within a particular niche, you could generate a lot of traffic after some time.


SEO and PPC are two of the most common forms of digital marketing. Both forms have their advantages and their disadvantages. However, choosing which digital marketing form to use is not always an easy thing to do. This is why, when choosing a digital marketing form, you have to be very considerate when choosing. Sometimes SEO will be better than PPC, and sometimes PPC will be better than SEO. Everything depends on your wants and needs.

IBEX, a digital marketing agency in Bangkok, can help you clear the dilemma. They can guide you in the process of choosing by helping you know which one fits your needs better. You will be able to get the help and guidance you need to succeed. With their expertise, you will be assured that success is not that far away. If you happen to be interested in Thailand online marketing, do not hesitate to reach out to IBEX.