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Ubersuggest vs Ahrefs: Which of These Leading SEO Platforms Should You Choose?


Ubersuggest is a freemium SEO platform that offers crucial SEO features, while Ahrefs is a subscription-based SEO tool that provides detailed features and metrics.

Both platforms offer relevant features, insights, and analysis according to your SEO needs.

To help you choose the right platform, let’s take a look at Ubersuggest vs. Ahrefs in terms of keyword and content research, rank tracking, and pricing.

Keyword Research

Keyword research is arguably the most crucial step when running SEO campaigns. With the wrong keyword, companies can spend loads of cash only to get very little to no traffic. Let’s check out the keyword research functionalities of both tools.


Ubersuggest’s Keyword Idea offers an easy-to-use feature that gives comprehensive keyword results.

Just enter your target keyword and it generates a limited number of keyword suggestions and their metrics for free. You can get more data by signing up for a free or paid subscription.

Each keyword result comes with relevant metrics, such as the keyword’s search volume, SEO difficulty, Cost per Click, etc., so you can determine if the keyword is worth pursuing.

The tool also shows Google’s search results for your chosen keyword in the right hand portion of the page.

Additionally, the feature gives a variety of keywords based on the following categories: related keywords, suggestions, questions, prepositions, and comparisons.

Lastly, you can find more keywords easily using Ubersuggest’s free Chrome extension. This works on Google, YouTube, and Amazon.


Ahrefs’ Keyword Explorer offers plenty of keyword ideas with insightful metrics.

These metrics include keyword difficulty, search volume, paid and organic clicks, and global volume.

Your results also show a Parent Topic which is unique to Ahrefs. A Parent Topic identifies a broad but high-performing keyword that you can use to rank for your target keyword.

Scrolling down your results page gives you more sections showing keyword ideas by search volume, SERP overview, and SERP position history of your target keyword.

Content Generation

Part of your SEO strategy should be writing optimized content. Ubersuggest and Ahrefs also offer content generation features to help you come up with relevant and high-ranking articles.


To use Ubersuggest’s Content Idea feature, enter your target keyword in the platform’s search box.

The results are based on the article’s total social engagement including Facebook and Pinterest engagement, estimated monthly visits, and the number of backlinks.

Overall, the results page shows what kind of topics are relevant for your audience, which topics drive traffic, and which content performs well on social media.

Use the filter to narrow down your results according to what metric or keyword you want to prioritize.

Set the minimum and maximum number of Facebook or Pinterest shares, or filter the keywords you want to include or exclude in the article titles.


The Content Explorer by Ahrefs helps you search for the most popular content on any topic. Their database offers over a billion web pages allowing you to search for a wide variety of niches.

When you enter a topic, the results give a list of articles and pages that mention your topic. It also shows a general trend of the topic over time.

The results also show key metrics such as domain rating, organic traffic, social engagement, and more for each article.

The Content Explorer also lets you filter your results by date, language, domain, social share, and more. The detailed filter is one of Ahrefs’ unique features.

However, unlike Ubersuggest, this is not a free tool. Full access to the feature is only available through a paid subscription.

Site Audit

Ubersuggest and Ahrefs provide in-depth site audits to monitor your website and keyword ranking, fix issues, and check your overall SEO health.


Ubersuggest’s in-depth site audit crawls up to 150 pages of a website for free in just a few minutes.

That’s enough for the tool to give a comprehensive result of your overall SEO performance.

When you enter a domain, you get a quick overview of relevant metrics such as your on-page SEO score and the number of organic monthly traffic.

You also see how many pages contain issues as well as recommendations to improve your website. Clicking on each section gives more details on what you need to fix.

For example, clicking ‘Critical Errors’ shows the specific issue you need to address and offers a way to fix it.

Besides these, the results page also gives your site speed for desktop and mobile devices and lists the top issues found on your website.


Similar to Ubersuggest, Ahrefs’ Site Audit feature provides your overall SEO health score, key metrics, SEO errors, and recommendations.

You can find all of these insights and more in your page overview.

Crawling a website may take a while using the tool. However, this feature runs on the cloud so it doesn’t strain your computer. You can also see the tool crawl your website in real-time.

Moreover, the site audit offers an option to include or exclude sections of your website to crawl it faster.

These are just some of the features that make Ahrefs’ Site Audit efficient for marketers.


In terms of prices, which SEO platform offers the best value for money?


Ubersuggest’s essential features are free to use without an account. Just keep in mind that the platform has daily limits, but don’t worry, most people don’t max out on the limit.

To get more data out of Ubersuggest, sign up for free or get one of their affordable paid subscriptions.


Unlike Ubersuggest, you only get full access to Ahrefs’ essential features by subscribing monthly.

Their Lite plan starts at $99 monthly, while their standard plan costs $179 monthly.

All their plans offer different features, so carefully select the plan that includes the tools you need.

Ubersuggest vs Ahrefs: The Verdict

Both SEO platforms are effective and efficient for any marketing professional or agency.

However, Ubersuggest is the most practical choice. It offers the essential features marketers and business owners need to succeed in their SEO campaigns, while doing so on a freemium model.