Digital Marketing

Guide to New Marketing Tactics for Your Business


The techniques and tools used in marketing are rapidly changing. In order to keep up, you need to stay on top of what’s new. That way, you’ll have a leg up on your competitors, who may still be using old-fashioned techniques. In this post, you can explore some fresh ways of marketing that have been gaining popularity over the last few years and will continue gaining traction in the future.

It’s Time To Automate

Automation is the idea that your marketing campaigns can run without human intervention. For instance, automated texting service can get text messages out to customers automatically on a schedule you set, which is especially appropriate for companies that have repeat customers who need reminders about their favorite products and services. There are also other automation tools available now that will do everything from scheduling your tweets to sending out pre-written emails to customers who have abandoned their shopping carts. Not only does this provide you with more time to spend on other aspects of your business, but it can also save you time and money in the long run.

Up Your Video Marketing Game

A vast majority of internet users watch videos for free online rather than paying for television. In the past, getting your business or service in front of these people would have been difficult. Today, there is a bevy of video marketing options for you to leverage. However, simply posting a few videos will not be enough to stand out from the competition. You’ll need to get creative with your videos and use them to tell your brand story and create an emotional connection with viewers. Instead of simply promoting your products or services, try creating informative or educational videos that will offer value to your viewers. You can also experiment with different formats, such as customer testimonials, interviews, or live demonstrations. While at it, do not forget to hold live interactive sessions, which will come in handy in building trust and rapport with your audience.

Direct or Targeted Marketing

Direct marketing involves sending out a message to people interested in what you offer and who fit within certain criteria. For example, a business that sells gardening supplies could target its advertising to homeowners who live in areas with high rates of soil erosion. It differs from mass marketing, where the same message goes out to everyone, making it a cheaper alternative. You can do this in several ways, including through direct mail, emails, phone calls, or even face-to-face interactions. The good thing about this method

Mobile Apps Are on the Menu

It’s time for your business to get a mobile app! If prospective customers can download your app from the Apple or Android store, they can use it instead of your website to make purchases, sign up for email lists, and more. With a mobile app, businesses can take advantage of features such as push notifications and location-based services to deliver targeted messages directly to their customers’ smartphones. In addition, mobile apps can provide businesses with valuable data about the preferences and behaviors of customers.

Content Marketing

Content marketing refers to an approach in which marketing messages are embedded in relevant content, such as blogs and product descriptions. By creating and distributing high-quality content, you can build trust and credibility with your target audience, positioning yourself as a thought leader in your industry. And since content marketing is a less intrusive form of advertising, it can be an excellent way to reach customers who are turned off by traditional forms of marketing.

Use AI and Chatbots

With the rise of artificial intelligence (AI), chatbots have become an increasingly popular marketing tool. A chatbot is a program that can simulate human conversation, and you can use it to answer customer questions, promote products or services, and even place orders. The best part is that chatbots are available 24/7, so your customers can reach you any time of day or night. In addition, chatbots can be customized to match your brand’s voice and personality.

If you want to boost your business’s brand exposure, consider integrating some of these techniques. Most of these marketing techniques are easy to use and cost-effective, which means you will boost your business’s bottom line.

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