A study reveals that pro bloggers earn $185,975 revenue/year. In comparison, bloggers who don’t monetize their blogs only spend an average of $953 on building their blogs.
With such a high return on investment (ROI), generating passive income through blogging can be tempting. If you’re interested in blog monetization, this article is for you. Let’s look at the seven tips for how to make more money through blogging.
1. Have a High-Quality Website
Having a high-quality website is a solid foundation for your blog. As you want to drive traffic to it, you need to make sure your blog looks professional.
For that, you need to have a perfect domain name and attractive website appearance.
The former refers to your blog address. It’s one of the numerous factors that influence your Click-Through Rate (CTR). The best way to have your domain speak for professionality is to use the .com extension. Additionally, you also want to make it reflect your niche.
The latter is about how you present your blog. Using a simple and easy-to-navigate website theme is the perfect way to make your website look credible. Also, you ought to ensure your website uses the right color palette and typography.
Next, select your provider wisely. Check its server uptime and response time before purchasing a plan, as both impact your site performance. Also, choose VPS hosting over a shared hosting solution. With it, you won’t have to worry about sharing the server resources with hundreds of other websites.
2. Research and Choose the Most Profitable Niche
Keep in mind to choose only profitable niches if your ultimate goal in blogging is to generate revenue. Suppose you decide to write about unpopular topics. In that case, it’ll take forever for your blog to yield its first dollar.
For that, research the market before selecting your blog niche. Checking the niche’s affiliate marketing and audience revenue potential are among the great ways to see if it’s profitable.
Here are some easy tips for choosing a monetizable niche:
- Research Amazon’s popular products. By conducting a little study on what products your readers might be interested in, you can create your own product line to sell on your blog. Alternatively, writing a paid review can also be a great option.
- Look for affiliate opportunities. By searching “company name affiliate program,” you’ll get the ideas of potential affiliate marketing opportunities for your chosen niche.
- Check if other blogs in the niche actually make money. Suppose they have banner ads or links directing you to where you can buy certain products. In that case, monetization options for the niche are available.
3. Provide Top-Quality Content
You won’t get to monetize your blog if you don’t have the traffic to turn into money. For that, you need to provide top-quality articles that can satisfy your target audience’s search queries.
Based on your niche, conduct keyword research to determine what articles to write and how to optimize them for search engines. Utilize keyword research tools, like Google Search Console or Google Keyword Planner, to help you with the process.
Additionally, you can always find what your target audience is looking for by exploring forums like Reddit, Digg, and Quora. Chances are, you’ll get awesome content ideas to share with your readers.
4. Generate Organic Traffic
Organic or free traffic comes from users that find your website through the search engine results page (SERP).
Generating organic traffic is crucial if you want to monetize your blog. It’s because publishers want to know how big your audience is before approving your monetization proposal. To generate organic traffic, conduct Search Engine Optimization (SEO).
YoastSEO is one of the best SEO tools for WordPress. When integrated, it’ll help you score your content’s keyword density and readability. It also reminds you to optimize your image alt tags, slugs, meta description, and focus keyword usage.
Additionally, build networks of backlinks, which are links to your content from other websites. Getting loads of backlinks shows the search engine that your content is credible. To obtain them, you can run a guest post outreach campaign.
5. Be an Affiliate
Affiliate marketing is every blogger’s best friend. This strategy allows you to collaborate with companies and help them sell their products or services. By being an affiliate, you’ll get a unique link. Every time your visitors click the link and buy a product through it, you’ll earn commissions.
An excellent way to squeeze an affiliate link on your blog is by writing product reviews. Another option is to put it on banner ads. One tip to remember, sign up for an affiliate program with a company that your niche can cover. That way, you can get a higher engagement rate from your site visitors.
6. Conduct Email Marketing
Leveraging email marketing is also one of the most popular methods of making money through blogging. When done right, you can expect 122% ROI from email marketing.
The conduct is about gaining newsletter subscribers, and you can build your subscriber base by creating an email list.
For that, display a contact form on your website. To help you with the process, utilize email marketing tools like Mailchimp. Besides assisting with mailing list management, the software also takes care of audience segmentation and email automation.
Additionally, email marketing also allows you to build good relationships with your readers. Thus, you’ll have a solid and loyal subscriber base, resulting in recurring traffic for your website.
To encourage people to sign up, offer an incentive. This can be a discount code for products, an ebook that’s available for subscribers only, or a host of other goodies.
7. Promote Your Skills
On top of everything, don’t forget that you can also promote your own skills. Suppose your photography mastery is exceptional. In that case, tell your readers that you can help them capture their special moments.
Alternatively, selling ebooks and other digital goods can also help you make more money. You can write about how you successfully develop your blog or how to create high-quality content. That way, you won’t have to promote other company’s products and earn only a small profit percentage.
When choosing blogging as your side hustle, remember not to base your niche on your passion. By all means, researching the market is an essential step that can help you decide on the most profitable blog niche.
Additionally, be mindful when choosing your hosting provider. As excellent performance is one of the most significant factors determining your blog growth, you should never pick carelessly.
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