Intelligent website development is integral to every business website. From digital marketing and branding to eCommerce, how web development services are applied could make or break a business. That means you want to provide the best service possible as a web developer.
Incorporating these trends will help catapult your custom web development company to a whole other level.
Responsive design has become more than just a trendy option for websites. It’s now a
necessity. The majority of web traffic is now performed via mobile devices. Websites need to be
built with mobile use in mind. Responsive websites rank higher in search engine results pages
Single Page Apps and Websites
Single page websites are straightforward and are a welcome change of pace for many users.
They’re user-friendly and aren’t cluttered with too much content. The thing with single page
websites and apps is that they do not work for just any type of business. These types of
websites would not be suited for eCommerce website development. They are best suited for
companies or individuals to showcase a portfolio or to make announcements.
Modular design means to create pieces or modules independently within a system that can be
used independently that can be used in different systems. Modules can be reused to build a
web page as an alternative to using a template. Think of modular design like the many lenses of
Voice Search Optimization
Consider the popularity of voice assistants like Google’s Google Assistant, Amazon’s Alexa, and iPhone’s Siri. You can ask your voice assistant to search for the nearest beauty salon or the nearest auto repair shop. Consider these voice search statistics from Alphametic
● 20% of all searches via mobile devices are voice searches.
● 40% of adults use voice search at least once a day.
● 1 in 6 Americans owns a smart speaker.
● Of those consumers who own a voice-activated speaker, 72% say that voice searches
and commands are part of their daily routine.
● By 2020, 50% of all searches will be conducted via voice search.
The best custom web development companies know that voice search allows users to speak
into a device instead of typing keywords and audio technology uses speech recognition to
assess what the user is saying and return spoken results to the user. It’s incredibly useful for
consumers. Business owners will need their websites to be optimized for voice search in order
to add extra value to consumers.
Artificial intelligence can assist in everything: cybersecurity, image recognition, predictive
trends, and even customer service. As AI technology becomes more readily available, more
businesses will look to AI to be built into their website.
Having the convenience of a chatbot on your website cannot be undervalued. 85% of customer
interactions will occur without human interaction by 2020. Chatbots are inexpensive and easy
to integrate into a website’s development without sacrificing design.
Accelerated Mobile Pages
Accelerated mobile pages offer fast-loading mobile versions of websites. AMP is vital to
enhancing user experience and engagement with web content. Accelerated mobile pages are
Google’s initiative to prioritize responsive, mobile-friendly websites.
Push notifications are yet another way for businesses to reach customers and clients. Push
notifications are better and more effective than email and SMS. Push notifications allow
businesses to reach their customers even when the customer is no longer on their website.
Browser push notifications have a high conversion rate because the customer is in control of
whether they want to allow notifications or disable notifications instantly. Customers also do not
need to provide any personal information or contact details in order to enable push notifications
on their desktop or mobile device.
Internet of Things
Just typing “internet of things” sounds weird, but it is very necessary. The concept of the internet
of things is the interconnection of everyday objects via computing devices and being connected
via the internet. Think about Samsung’s smart appliances, HVAC systems, even home security
systems. Our watches are even connected to the internet now under the fancy new label of
being “wearable tech.” When you can go to your refrigerator and google “Fast, healthy recipes”
from the front panel, you know that the Internet of Things or IoT is already changing the way we
browse the internet.