Why SEO is important for every business


A lot of brands and businesses know that they need SEO for their sites. But do they know the benefits they will get from that SEO work being implemented on their behalf?


The truth is that those methods improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?


Well, is that’s what we’re going to talk about in this article. So follow closely to learn everything you need to know about SEO techniques and their benefits.

What is SEO?

For starters, nothing better than understanding what SEO is. It’s a set of website optimization strategies that aim to make digital addresses appear in Google’s top results organically, without having to pay for ads or any other kind of boost.


To better assimilate this concept, just understand that Google has several sequences of algorithms. These are responsible for identifying which sites are most relevant to the system.


So anyone who adopts SEO techniques will place your site among the top ranked Google, as it will help these algorithms track it.


Among the main strategies used in this process, we can mention:


  1. content generation (blog, Youtube channel, for example);

  2. image optimization;

  3. keyword optimization;

  4. page load time;

  5. responsiveness of pages, among others.

And what are the benefits of the technique?

All of the above optimizations, when worked together, are able to make a company’s website reap several benefits. But what would they be?

Increase traffic

That’s right, using SEO techniques helps to increase your website traffic. They tailor your site content to the optimization requirements required by search engines like Google and attract the right people to your site.


To give you an idea, traffic not only increases overall. In addition, your site is visited by the right people who are really interested in the content, products, and/or services you have to offer.

User experience optimization

A second point to comment on is the optimization of your users’ experience. So we can say that SEO techniques not only improve your site but also the way people will traffic it.


This makes it much more attractive to your audience and bounce rates are greatly reduced, what reflects your site’s ability to stay ahead of the competition.

Higher Return On Investment

When SEO techniques apply to your site, the so-called conversion rate, which indicates when a site visitor buys your product and / or service, increases.


This makes the investment you made using SEO return in the form of profit. The big reason behind this is that as the techniques are applied, they highlight the information the prospect really wants to get when they do that particular research.


Makes your business more reliable

Website optimization makes your page well positioned in search results, and this highlight, in addition to increasing your traffic, makes people feel more confident in your brand. 


This is because, whenever they search for a keyword on Google, the first results are usually from the most important and reliable sites.


A well placed site on Google has the so-called domain authority. In addition to this, there is page authority, which is when pages on a site get featured. 


Combining domain authority with page authority makes your company much more reliable. As you can see, the benefits that SEO can bring to a business are many.

Newly created businesses, in particular, can achieve something that is quite difficult at first: to have visibility and to gain people’s trust.